Master plans

The importance of 

Most everyone knows the axiom “If you fail to plan, you plan to fail.” Yet in today’s rapid-change society, many program or project plans fail because they did not go far enough. Such plans should fall under their own plan – a MASTER PLAN – to maximize success today and tomorrow.


Master plans outline the desired future for your organization and chart general steps for getting there. Their clarity and direction reassure patrons and observers of your seriousness and legitimacy, while their adaptability helps create respect, unity, and support among your clientele, constituents, and community.   


An effective master plan starts with a grand vision statement capturing the spirit and purpose of your business or organization. It then structures that vision through strategic, obtainable goals, outlines the funds and resources required to perform these directives, sets budget targets, and lays out a flexible roadmap and timetable for achieving them. Finally, the master plan helps organizations stay ahead of market changes by setting reassessment and accountability standards. This is critical, for temporary changes in funding, materials, and other critical resources may require nimble adjustments to take advantage of opportunities or steer clear of obstructions. 


What benefits come from this organizational soul-searching and analysis? A master plan:

Provides a platform to hear and analyze the views of all constituents. Its adoption creates a unifying platform everyone may gather around and participate in.

Places everyone on the same path to success. It improves budget planning, streamlines growth expectations, promises uniform cash outlays, establishes clear fundraising plans and guidance, and helps protect your organization’s purpose. 

Shows everyone not only the mission and purpose of an organization but how it intends to accomplish this. The plan builds credibility and support as participants see accumulated results.

How Reed Architecture helps you achieve this 

We approach each project with three guiding principles. We call them THE REED ARCHITECTURE WAY

At our core, we are excellent listeners. We start each master plan, fundraising campaign, construction, or renovation project by setting aside our egos and personal agendas to make sure we hear your exact needs, wants, goals, and dreams. We use focus groups to achieve this. These groups comprise your chosen stakeholders – administrators, workers, clients, customers, parishioners, students, parents, donors… whoever you wish to involve. We like to host these meetings off-site, to create a comfortable atmosphere where people may freely voice their interests and concerns. 

First up is our vision setting session. This helps us pull our concepts and ideas together, establish our benchmark goals, and build a team spirit. We also may take stakeholders on trips to view firsthand facilities other organizations renovated or built to achieve goals like yours. We then form user groups to understand what they need to operate and function within their spaces.

As we plan and host these meetings, we explore your operations and evaluate your existing facilities. This process starts with studies of your history, past and current master plans, facility traffic and usage demands, industry standards, and area property regulations. If you choose, we may complete our own assessment of your existing structures and infrastructure. We compare these to your existing vision and mission statements, program needs, and growth expectations.

When we’ve reached a good understanding of your situation, we take our analysis back to your key stakeholders for review and vision testing. This important focus group meeting allows us to finalize the program data and write the project program, identifying the budget, size, function, amenities, and other plan elements. This also leads to the conceptual designs that put the vision in focus.

Examples from our past

Most of our past client work involved the participation of dedicated stakeholders in the design/construction process, as you can see from many different pages on this website. But since you're here, let’s go over some examples:

Boone Pickens Stadium, Oklahoma State University. In the days before Sparks Reed and Reed Architecture, our founders worked with hundreds of individuals, organizations, administrators, coaches, regents, city officials, and donors in planning, designing, fundraising, and building these OSU landmarks. Indeed, our executives provided property evaluations of every athletic building on that campus. Our presentations and meetings required hundreds of descriptive products ranging from renderings and slide shows to pamphlets and models. 

We end this process with a master plan that exceeds your initial goals. This proven roadmap to success capitalizes on all the information gathered to explore ideas and concepts that fit your parameters, streamlined and brought into focus by your feedback and input throughout this process. We do not stop until we reach a solution that meets your goals and budget. 


Having raised your expectations, we then do everything possible to exceed them as dreams grow into plans and drawings take form in brick and mortar. Depending on which services you choose, we may help you:

Monitor the health and progress of your master plan, watching for market changes that promise to benefit or hinder your efforts. 

Nurture or prune individual branches of that master plan, helping you decide when to advance specific projects from concept to development and construction. 

Understand and maximize budgets by keeping you informed of cutting-edge materials, changing systems, different construction processes, and the impact of area laws. 

Manage contractors, locations, regulators, resources, funding campaigns, and timetables. 

Win public support by making images, slide shows, pamphlets, models, even ourselves available to lend a hand in fundraising events, informational gatherings, promotional efforts, or other needs. Reed Architecture has enjoyed particular success helping clients meet their fundraising needs. Our clients have raised more than $700 million to complete their projects.

We can provide all these things and more, depending on the project budget plan you choose and the services you desire.

What Reed Architecture brings to the table


Attention to detail. The easy way to complete any contract is to act on the first idea that fits a situation. That’s not our style. At Reed Architecture, we’re passionate about our designs, profession, and integrity. We research, discuss, sketch, draw, and fine-tune each master plan and individual project to meet your needs. We freely repeat this process as necessary to make sure you’re well served both today and tomorrow. The result is a building that you and your community will take pride in for years to come.

Work ethic. You’ll never hear the words “good enough” come from our lips. To succeed at anything, you must go beyond what’s acceptable or normal. That anchors our vision at Reed Architecture. 


Experience. No matter the type of project, whether new construction or renovation, Reed Architecture offers an extensive history of answering each and every challenge. Its founders and principals bring a track record of innovative architecture and design to each project. Through their careers, these talented pros successfully completed more than $1 billion in contracts. Often this resulted in cost-effective solutions that met a client's budget needs while exceeding both their original conceptions and groomed expectations.


Performance. Each client seeks to build and maintain the best possible environments for its residents, workers, or visitors. Buildings play a crucial role in helping everyone safely perform at their best level to reach their full potential. This parallels our mission, for the better we do our job, the better you can do yours. That's why Reed Architecture prides itself on delivering budget-maximizing designs that exceed client goals. We go over each and every detail to make sure you get exactly what you want and need. 


Teamwork. Reed Architecture shares its business ethics with each project participant, building that spirit of hard work, trust, comradery, and confidence throughout the process. For when we do our part, and we draw the same commitment from all others, we will all achieve great things.

Examples from our past

Public schools. Projects for the Sapulpa Public Schools, Tulsa Public Schools, Kellyville Public Schools, Putnam City Public Schools, and other districts demonstrated our ability to shepherd everything from master plan needs to early design sketches and bond issue public presentations. Work samples include Memorial Veterans Arena (left), the Edison Preparatory Athletic Center, and the Nathan E. Harris Field House, all in Tulsa, OK.

Churches. Our experience working with spiritual stakeholders ranges from design concepts through construction. The Wesley Foundation at Oklahoma State University in Stillwater (below) is but one example.

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